Goal: Guide prospective students through a structured journey, addressing their pain points and motivating them to apply.
Contents
1. Top of Funnel (TOFU): Awareness Stage
Purpose:
Introduce Passion Bible School, build trust, and get potential students to opt-in to an email list.
Key Actions:
- Lead Magnet: Offer a free resource and we will Include a sign-up form to collect email addresses.
- Landing Page: Create a dedicated page to promote the lead magnet with a clear CTA to download it. Include a brief mention of the school.
Emails:
1.Welcome Email:
- Thank them for downloading the resource.
- Introduce Passion Bible School as a solution to their spiritual growth challenges.
- Soft CTA: “Learn More About the School.”
Introduction Email:
- Share the vision and mission of the school.
- Include a link to testimonials or success stories.
- CTA: “Explore the Program.”
Value Email:
- Address common obstacles (lack of mentorship, unclear calling) and position the school as the answer.
- CTA: “See How It Works.”
2. Middle of Funnel (MOFU): Nurturing Stage
Purpose:
Build deeper connections and guide prospects to take action by applying for the school.
Key Actions:
- Use engaging emails to showcase the unique benefits and structure of the program.
- Highlight student stories and practical benefits, like certifications and flexible learning.
Emails:
Details Email:
- Break down how the school works (live classes, on-demand options, certifications).
- Emphasize accessibility (affordable, flexible schedule).
- CTA: “Join Passion Bible School.”
Transformation Email:
- Share a story or case study about someone whose life changed through the school.
- Highlight spiritual growth, leadership skills, and clarity of purpose.
- CTA: “Apply Now.”
Community Email:
- Showcase the supportive community and mentorship available.
- Reinforce that they won’t have to figure things out alone.
- CTA: “Secure Your Spot Today.”
3. Bottom of Funnel (BOFU): Conversion Stage
Purpose:
Create urgency and drive applications with clear, actionable steps.
Key Actions:
- Highlight limited availability (30 seats) and approaching deadlines.
- Use time-sensitive offers to encourage action.
Emails:
Urgency Emails
- Announce that seats are filling up quickly.
- Reiterate benefits like certifications and life-changing growth.
- CTA: “Apply Now Before It’s Too Late.”
Deadline Reminder:
- Mention the application deadline (e.g., “Only 2 Days Left to Apply”).
- Include a countdown timer (if possible).
- CTA: “Submit Your Application Now.”
Final Call Email:
- Send a short, direct message emphasizing that this is the last chance to join.
- CTA: “Join Passion Bible School Today.”
4. Post-Application Funnel
Purpose:
Onboard and retain new students while encouraging completion of their membership activation.
Key Actions:
- Send onboarding emails with clear instructions for membership activation.
- Build excitement about the program start date.
Emails:
Welcome Email:
- Congratulate them on their acceptance.
- Provide next steps for activating their membership.
- CTA: “Activate Your Membership.”
Reminder Email:
- If they haven’t completed activation, send a friendly reminder with instructions.
- CTA: “Finalize Your Spot.”
Program Prep Email:
- Share resources to prepare for the first class (schedule, how to log in, what to expect).
- CTA: “Get Ready for Your First Class.”
Funnel Enhancements
- Retargeting Ads: Use Facebook or Google Ads to remind users who visited the landing page but didn’t opt-in or complete their application.
- Social Proof: Feature testimonials, video clips from instructors, or highlights from previous classes in both emails and ads.
- Automations: Use an email marketing platform like gohighlevel or hubspot to automate the sequence, tag users based on behavior, and personalize follow-ups.
